The artwork entitled “You do not take a photograph. You make it.” by Alfredo Jaar, created in 2013, is a compelling piece within the Conceptual Art movement. Rendered as a light box installation, the artwork measures 150 x 150 cm.
The artwork features a bold, black background upon which stark white text is prominently displayed. The text presents a thought-provoking statement, “You do not take a photograph. You make it.” The interplay of light and shadow inherent in the light box medium further emphasizes the message. This piece challenges viewers to reconsider the act of photography, suggesting a deeper level of creative involvement and intentionality in the making of a photograph. The simplicity of the design and the directness of the message align seamlessly with the principles of Conceptual Art, wherein the idea takes precedence over traditional aesthetic and material concerns.
